Nikon 30-110 mm has entered the market in September 2011, as 1 of the 4 lenses for the new Nikon 1 series. Within the range of lenses for the Nikon V1 and Nikon J1 cameras, the Nikon 30-110 mm, which is officially called NIKKOR 30-110mm f/3.8 – 5.6 VR, is the lens with the longest focal length. The Nikon 1 cameras have a CX sensor with a crop factor of 2.7, making the zoom range of the Nikon 30-110 equivalent to 80 to 300 mm of a lens on a camera with a full-frame sensor. For a 300 mm, this lens is very compact with a length of only 6 centimeters. With the Nikon 1 product group, Nikon is aiming at users who want more than a compact camera, but who find an SLR too big, too heavy or too complicated. Nikon’s strategy differs from that of, for example, Sony or Panasonic, whose MILC cameras (“Mirrorless Interchangeable Lens Camera”) are indeed an alternative to an SLR. |